Privacy Policy

We promise to meet internationally recognised standards for protecting privacy by fully complying with the requirements of Jersey’s Data Protection Laws under which we are registered: Number 17210.

Jersey Kayak Adventures Ltd and Jersey Walk Adventures, Registered office; Ackaless, La Grande Route de la Cote, St Clement, Jersey, JE2 6FW. Company registration: 89374.

We want to make sure all the personal information we have collected about you, is safe and secure whether we collect it through our website at and (“Site”) or from other sources.

This Policy set outs our commitments to you, in compliance with the General Data Protection Regulation (commonly known as the GDPR) and explains how we collect, store and use your personal information.

We have appointed a Data Protection Officer to oversee our compliance with data protection laws who has overall responsibility for data protection compliance in our organisation.

If you have any questions about this Policy or what we do with your personal information, their contact details are set out in the “Contact” section below.

Privacy notice for our Customers

We are committed to respecting your privacy. This notice is to explain how we may use personal information we collect before, during and after your membership with us. This notice applies to you if you have booked an activity with us. This notice explains how we comply with the law on data protection, what your rights are and for the purposes of data protection, we will be the controller of any of your personal information.

The words “we”, “our” or “us” in this privacy notice refer to our business; Jersey Kayak Adventures & Jersey Walk Adventures. Company registration 89374, Jersey Office of the Data Commissioner. Registration number 17210.

We have appointed a Data Protection Officer who has overall responsibility for data protection compliance in our organisation. Contact details are set out in the “Contacting us” section at the end of this privacy notice.

1. Personal information we may collect from you

Depending on the booking or contact you make with us, we may obtain personal information about you, such as information regarding your:

  • personal contact details that allow us to contact you directly such as name, email addresses, postcode and country of residence;

  • telephone numbers so we can inform you of the meeting point, changes of plan or, bad weather/cancellations;

  • age, clothing size, shoe size and height. This helps us to have the correct equipment for you to use;

  • You can choose whether to inform us of any medical or health matters that you think we should be aware of. This is for your (and others in the groups) safety.
  • booking dates;

  • records of your interactions with us such as telephone conversations, emails and other correspondence and your instructions to us;

  • any credit/debit card and other payment details you provide so that we can receive payments from you and details of the financial transactions with you;

  • use of and movements through our booking system, personal identification booking numbers, IP addresses, and other IT system identifying information;

  • records of your attendance and no-show information;

  • images in video and/or photographic form -usually photos/video of the activity and voice recordings such as voicemail;

  • marketing preferences so that we know whether and how we should contact you.

  • details of those you have booked on the activity (names, ages and approximate clothing sizes);

  • emergency contact and phone numbers in case of an accident. This is an optional request but one that we encourage you to do;

  • National Governing Body (NGB) membership, address, date of birth and specific information required by the awarding body e.g. when attending British Canoeing (BC) courses where a certificate is issued;

  • Seymour Tower guide training course information;

  • records and assessment of any grading, outcomes or ratings, competition results, details regarding courses attended and performance e.g. if you are attending one of our British Canoeing (BC) training or assessment courses;


  • as above
  • references and other information included in a CV or cover letter as part of the application process for employment;

  • disciplinary and grievance information;

  • identification documents such as passport/driving licence, DBS and Social Security cards

  • bank details
  • copies of certificates as evidence of their relevant qualifications.
  • details of relevant courses attended and Continuous Professional Development (CPD).
  • copy of social security card, tax rate and code, Identification evidence e.g driving licence.
  • NGB membership number and confirmation of awards held;
  • timesheets;
  • contracts and terms of employment;
  • staff meeting and appraisal notes.

2. Special categories of personal information

We may also collect, store and use the following “special categories” of more sensitive personal information regarding you:

  • information about your health, including any medical condition and/or behavioural matters that might be important for our staff to know when you are taking part in one of our activities. This is for your safety and the safety of others (e.g. heart issues, any medication you might need during the activity, knee/hip replacements and mobility matters, autism, epilepsy, allergies to wasps, oysters, etc.). This helps us to plan the activity to meet your needs and to arrange extra staffing and even specialist kit. If you think there is something we should know about which might otherwise create a barrier, please tell us in advance so we can try to enable participation;

  • Listing medical and health information is optional.

In relation to the special category personal data that we do process, we do so on the basis that

  • the processing is necessary for reasons of substantial public interest, on a lawful basis;

  • it is necessary for the establishment, exercise or defence of legal claims;

  • it is necessary for the purposes of carrying out the obligations and exercising our or your rights in the field of employment and social security and social protection law; or

  • based on your explicit consent.

In the table below’ we refer to these as the “special category reasons for processing of your personal data”.

3. Where we collect your information

We typically collect personal information about our customers when you purchase any services or products we offer by booking online, when you make a query and/or complaint or when you correspond with us by phone, e-mail or in some other way.

If you are providing us with details of referees, next of kin, family members and emergency contacts they have a right to know and to be aware of how what personal information we hold about them, how we collect it and how we use and may share that information. Please share this privacy notice with those of them whom you feel are sufficiently mature to understand it. They also have the same rights as set out in the “Your rights in relation to personal information” section below.

If seeking employment;

We also may collect personal information about you from any third party references you provide as part of a job application.

4. Uses made of the information

The table below describes the main purposes for which we process your personal information, the categories of your information involved and our lawful basis for being able to do this.


Personal information used

Lawful basis

To administer any booking you have with us and managing our relationship with you, including dealing with payments and any support, service or product enquiries.

All contact details, transaction and payment information, records of your interactions with us, and marketing preferences.

This is necessary to enable us to properly manage and administer your booking contract with us. We need to contact you with details of the venue, changes of plans, cancellations. This is usually done by SMS, phone and email.

To arrange and manage any contracts for the provision of any services or products

Contact details, transaction and payment information. Records of your interactions with us.

This is necessary to enable us to properly administer and perform any contract for the provision of any services and products you have purchased from us.

To send you information relating to your booking, where to meet, what to bring etc.

Contact details.

This is necessary to enable us to properly manage and administer your booking contract with us.

To send you marketing information about our products we think you might find useful or which you have requested from us, including our newsletters, information about our events, products and information such as tours, walks, course dates etc.

Contact details and marketing preferences.

Where you have given us your explicit consent to do so. You can opt-in and out at any time by changing the newsletter preferences.

To answer your queries or complaints

Contact details and records of your interactions with us

We have a legitimate interest to provide complaint handling services.

Retention of records

All the personal information we collect.

We have a legitimate interest in retaining records whilst they may be required in relation to complaints or claims. In some cases, we may have legal or regulatory obligations to retain records e.g. following an accident.

If you do not rebook or contact us your booking data and any emails are deleted after 2 years. Payment records are deleted automatically after 1 year. We do not have access to (or keep) payment card numbers etc.

We process special category personal data (health/medical matters) on the basis of the “special category reasons for processing of your personal data” referred to above. If you do not rebook this is deleted after 2 years.

The security of our IT systems

Your usage of our IT systems and online portals.

We have a legitimate interest to ensure that our IT systems are secure.

To conduct data analytics studies to better understand attendance and trends

Records of your attendance at any events hosted by us.

We have a legitimate interest in doing so to ensure that our products are targeted and relevant.

For the purposes of promoting our activities.

Images in video and/or photographic form.

Where you have given us your explicit consent to do so. This is usually requested on the day of the activity when you sign our acceptance of risk form. There is a separate image release option.

To comply with health and safety requirements

Records of attendance, medical information about your health

We have a legal obligation and a legitimate interest to provide you and other clients and staff with a safe environment in which to participate.

We process special category personal data on the basis of the “special category reasons for processing of your personal data” referred to in section 2 above. Listing medical and health information is optional.

To administer your attendance at any courses or programmes you sign up to

All contact and NGB membership details,

Transaction and payment data.

Details of any performance data.

This is necessary to enable us to register you on to and properly manage and administer your attendance on the course and/or programme. NGB’s such as British Canoeing requires us to forward details of those attending a certificated course.

To use information about your physical or mental health (including any injuries) or disability status, to ensure your health and safety and to assess your fitness to participate in our activities and -where possible- to provide appropriate adjustments to activities.

Health and medical information

We process special category personal data on the basis of the “special category reasons for processing of your personal data” referred to in section 2 above. Listing medical and health information is optional when you book.

To gather evidence for possible grievance or disciplinary hearings

All the personal information we collect from staff and in some situations from customers e.g. where a customer has made a complaint against a member of staff.

We have a legitimate interest in doing so to provide a safe and fair environment for customers and staff. To ensure the effective management of any disciplinary hearings, appeals and adjudications. We process special category personal data on the basis of the “special category reasons for processing of your personal data” referred to in section 2 above. For criminal records history, we process it on the basis of legal obligations or based on your explicit consent.

To comply with legal obligations, for example, regarding people working with children or vulnerable adults to comply with our safeguarding requirements

Information about staff and volunteer criminal convictions and offences

For criminal records history we process it on the basis of legal obligations or based on your explicit consent.

For some of your personal information, you will have a legal, contractual or other requirement or obligation for you to provide us with your personal information. If you do not provide us with the requested personal information we may not be able to properly perform our contract with you or comply with legal obligations and we may have to cancel your booking.

For other personal information, you may not be under an obligation to provide it to us, but if you do not provide it then we may not be able to properly perform our contract with you.

Where you have given us your consent to use your personal information in a particular manner, you have the right to withdraw this consent at any time, which you may do by contacting us as described in the “Contacting us” section below.

Please note however that the withdrawal of your consent will not affect any use of the data made before you withdrew your consent and we may still be entitled to hold and process the relevant personal information to the extent that we are entitled to do so on bases other than your consent.

Withdrawing consent may also have the same effects as not providing the information in the first place, for example, we may no longer be able to provide certain benefits, special offers to you.

Direct marketing

Email, post and SMS: from time to time, we may contact you by email, post and SMS, with information about our products and services we believe you may be interested in.

We will only send marketing messages to you in accordance with the marketing preferences you set. You can then let us know at any time that you do not wish to receive marketing messages by emailing us at Jersey Kayak Adventures. You can also unsubscribe from our marketing by clicking on the unsubscribe link in the marketing messages we send to you.


Certain parts of our Site use “cookies” to keep track of your visit and to help you navigate between sections. A cookie is a small data file that certain websites store on your computer’s hard-drive when you visit such websites. Cookies can contain information such as your user ID and the pages you have visited. The only personal information a cookie contains is information that you have personally supplied.

We use cookies on our Site to enable us to deliver content that is specific to your interests and gives us an idea of which parts of the Site you are visiting and to recognise you when you return to the Site. Reading cookies does not give us access to other information on your computer’s hard-drive and our Site will not read cookies created by other websites that you have visited.

You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. If, however, you select this setting you may be unable to access certain parts of the Site. Unless you have adjusted your browser settings so that it will refuse cookies, our system will issue cookies when you access the Site.

Please note providers of third party content may also use cookies over which we have no control.

Our site also has an opt-in/opt-out cookie option.








Helps keep our site and our users safe and secure.

7 days



Allows us to see which visitors to our site also engage with us on Facebook

2 months


Google Analytics

Tracks user activity across our site

7 days



Integrates our website with our booking provider Bookeo

7 days


1. Disclosure of your personal information

We share personal information with the following parties:

  • Any party approved by you.

  • Governing bodies (such as British Canoeing) to allow them to properly administer the sport on a local, regional and national level, allow the NGB to process course attendance data and update their records of course attendance. This tends to only happen if you have completed a BC certificated training or assessment course.

Other service providers: for example, payment processors, data analysis, contractors or suppliers and IT services (including CRM, website services);

Our supply chain partners and sub-contractors, such as charter boat companies for our offshore trips who may need to be aware of any safety and health-related matters and also any information that will make your trip more enjoyable and safe;

The Government or our regulators: where we are required to do so by law or to assist with their investigations or initiatives.

Police, law enforcement and security services: to assist with the investigation and prevention of crime and the protection of national security.

Transferring your personal information internationally

The personal information we collect may be transferred to and stored in countries outside of the UK and the European Union. Some of these jurisdictions require different levels of protection in respect of personal information and, in certain instances, the laws in those countries may be less protective than the jurisdiction you are typically resident in.

All of our suppliers are aware of the GDPR requirements for UK and EU customers and are taking steps to meet GDPR regulations. In turn, we monitor and ask for confirmation that they will adhere to GDPR standards.

We will take all reasonable steps to ensure that your personal information is only used in accordance with this privacy notice and applicable data protection laws and is respected and kept secure and where a third party processes your data on our behalf we will put in place appropriate safeguards as required under data protection laws.

How long do we keep personal information for?

The duration for which we retain your personal information will differ depending on the type of information and the reason why we collected it from you. However, in some cases personal information may be retained on a long-term basis: for example, personal information that we need to retain for legal purposes will normally be retained in accordance with usual commercial practice and regulatory requirements. Generally, where there is no legal requirement we retain all physical and electronic records for a period of 2 years after your last contact with us. Exceptions to this rule are:

Information that may be relevant to personal injury or discrimination claims may be retained until the limitation period for those types of claims has expired.

For personal injury or discrimination claims, this can be an extended period as the limitation period might not start to run until a long time after the event.

It is important to ensure that the personal information we hold about you is accurate and up-to-date, and you should let us know if anything changes, for example, if you change your phone number or email address. You may be able to update some of the personal information we hold about you through your booking. Alternatively, you can contact us by using the details set out in the “Contacting us” section below.

Your rights in relation to personal information

You have the following rights in relation to your personal information:

  • the right to be informed about how your personal information is being used;

  • the right to access the personal information we hold about you;

  • the right to request the correction of inaccurate personal information we hold about you;

  • the right to request the erasure of your personal information in certain limited circumstances;

  • the right to restrict processing of your personal information where certain requirements are met;

  • the right to object to the processing of your personal information;

  • the right to request that we transfer elements of your data either to you or another service provider; and

  • the right to object to certain automated decision-making processes using your personal information.

You should note that some of these rights, for example, the right to require us to transfer your data to another service provider or the right to object to automated decision making, may not apply as they have specific requirements and exemptions which apply to them and they may not apply to personal information recorded and stored by us. For example, we do not use automated decision making in relation to your personal data.

However, some have no conditions attached, so your right to withdraw consent or object to processing for direct marketing are absolute rights.

Whilst this privacy notice sets out a general summary of your legal rights in respect of personal information, this is a very complex area of law. More information about your legal rights can be found on the Jersey Information Commissioner’s website at

To exercise any of the above rights, or if you have any questions relating to your rights, please contact us by using the details set out in the “Contacting us” section below.

If you are unhappy with the way we are using your personal information you can also complain to the Jersey Information Commissioner’s Office. We are here to help and encourage you to contact us to resolve your complaint first.

Changes to this notice

We may update this privacy notice from time to time. When we change this notice in a material way, we will update the version date at the bottom of this page. For significant changes to this notice, we will try to give you reasonable notice unless we are prevented from doing so. Where required by law we will seek your consent to changes in the way we use your personal information.

Contacting us

In the event of any query or complaint in connection with the information we hold about you, please email or write to us at Jersey Kayak & Walk Adventures Ltd, Ackaless, La Grande Route de la Cote, St Clement, Jersey, JE2 6FW

Version dated 22 April 2020

Please identify yourself via e-mail